Twins will remain twins.
College basketball stars and social media influencers Haley and Hanna Cavinder have signed a three-year footwear and apparel endorsement deal with Under Armour.
“TWO EQUAL. Welcome to the team @haleycavinder and @hanna.cavinder,” Under Armour wrote on social media.
The twins have a NIL agreement with Under Armour since 2022, however, the relationship has taken the next step.
“Under Armour is giving us a platform to continue our journey of inspiring the next generation,” the Cavinder twins wrote on Instagram. “Whether it’s participating in the latest campaigns, testing their newest gear, or connecting with other athletes in the Under Armour community, this is a dream partnership with the opportunity to push our boundaries and inspire others to do the same.”
The 23-year-old has become the face of Name, Image, and Likeness (NIL), a form of compensation for student-athletes that launched on July 1, 2021, through several branding deals including Slate Milk, Boost Mobile, Champs Sports, WWE, Intuit Turbo Tax, PSD Underwear, and Raising Cane’s.
They are also co-founders of Hustle Beauty, a fitness cosmetics brand.
The duo began posting on TikTok in 2020 during the COVID pandemic and quickly rose to fame for their basketball skills and workout routines, garnering over 4.5 million followers.
After three seasons with the Fresno State women’s basketball team from 2019-2022, they transferred together to the University of Miami for the 2022-23 season, sharing daily content about healthy living habits with their followers.
Haley, a starter, averaged 12.2 points, 4.9 rebounds and 2.5 assists for the Hurricanes, while Hanna, a reserve, averaged 3.8 points per game.
The duo helped Miami reach the Elite Eight in 2023 for the first time in program history.
Haley, who is dating Cowboys tight end Jake Ferguson, announced in October 2023 that she would return to basketball and revealed in November her plans to transfer to TCU for the 2024-25 season.
Hanna, however, needed some time off.
“When you’re in this position with social media, everything is there,” Hanna said in On3 Elite Series“Obviously there were more eyes and I didn’t have many minutes.”
Those plans did not last.
The duo decided they would reunite on the court after Hanna revealed she would be coming out of retirement to play her fifth year in Miami. and Haley announced that she would join her.
“Given yesterday’s news that my sister was returning to play basketball at Miami and after careful consideration and reflection, I have decided to return to the University of Miami and play with Hanna for our senior and fifth year.” Haley posted on Instagram At the time.
“There is nothing more important than family and the bond I share with my twin sister. Having the opportunity to play together once again is something I can’t pass up. I am excited for the upcoming season and can’t wait to play for the U.”
Seemingly inseparable, the The twins walked together in the Sports Illustrated Swimsuit Fashion Show at the W South Beach during Miami Swim Week.
They wore blue and orange bikinis during the grand show, which included other Sports Illustrated Swimsuit models. as Jena Simsthe wife of golfer Brooks Koepka.
Known as the “Queens of NIL,” Haley and Hanna have demonstrated the influence of building a brand as collegiate athletes.
It was informed By June, the sisters had made $2 million in NIL business.